There has long been a great gap in the market for a quality professional journal of marketing. Cambridge Marketing Review, the journal for the marketing practitioner, can now fill that gap. THE IMPORTANCE OF MARKETING We believe that marketing, as a sector, does not command the respect it deserves. This is illustrated by the limited …
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The Cambridge Marketing Pocketbook includes data on useful topics for marketers. Drawn from numerous sources, the information is grouped under 5 headings: Section One: Economics Section Two: Demographic Indicators Section Three: Brands Section Four: The Media Section Five: Advertising & Other Marketing Expenditure To download the free Beta Edition of the Pocketbook, enter your details …