CMR S4 Ep21 SOSTAC & CSR

CMR S4 Ep21 SOSTAC & CSR

Paul Smith explains the SOSTAC framework for marketing planning, voted one of the best 3 Business Models. SOSTAC stands for Situation Analysis, Objectives, Strategy, Tactics, Actions and Control. We also consider Corporate Social Responsibility – hype or real that businesses should be socially responsible.

PR Smith is author of many popular marketing books including SOSTAC(r) Guide to your perfect digital marketing plan. Paul is also the founder of SOSTAC.org the online portal for anyone wanting to become a SOSTAC(r) Certified Planner.

Paul‘s own website/blog is www.PRSmith.org where he posts some cutting edge articles and observations.

His facebook page is PRSmithMarketing
Twitter handle is  pr_smith

 

 

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