Lucy Lehane on Stakeholders. Nicky Whiting explains the EEN (Enterprise Europe Network)
Cambridge Marketing Radio
Tony Wilson advised on Added Value Selling and Sally Charlesworth explains the accronyms PEST and SWOT and why they matter
Nigel Clark discusses marketing for Professional Services where the ‘product’ is advice and expertise. Mel Harris explains why companies should live their brand
CW (Cambridge Wireless) explain marketing a professional network. Richard Sharp’s predictions for online retailing
Allison Thomas creates compelling marketing content. Richard Sharp on how websites encourage you to buy.
Mark Beasly explains why the 50+ age group is important. Photographer David Thorpe advises how to take great publicity photos.
Alistair Pryde discusses Contingency Planning. Marketing practitioners explain how they keep up to date with marketing changes.
Natacha Wilsonexplains the ‘6 thinking hats theory’ to help develop ideas. Andrew MacLennan gives examples of strategy execution, including Uber.
Andrew MacLennan, MD of Strategy Execution, talks about the pitfalls of executing a strategy. Cate Elder explains sales promotions
Amanda Nunn of MoneyMover.com talks about marketing a start-up financial services business. We look at the CAP rules about pricing in marketing communications
Radio advertising & regulating marketing
Dan Cresta of Exterion Media talks about ‘out of home’ advertising and Kiran discusses how marketing success is measured using metrics.
New technologies for marketers, common sense in business and a quiz
What is Marketing? and Walter Herriot on start-ups.
Part 2 of our interview with Debbie Frost, VP Facebook and Peter Wilson of CommsBox.co.uk on responsive sites.