CMR Issue 10

£55.00

Cambridge Marketing review is a quarterly publication predominantly directed at marketers in middle to senior management roles. It aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices. Available online or as an annual subscription.

 

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Product Description

Issue 10 of the Cambridge Marketing Review focuses on Agile Marketing and how marketers can take advantage of new technologies and processes to better adapt to changing customer behaviour, with features and articles including:

  • Agile Technology for Agile Marketing
  • SOSTAC Planning and Agile Tactics
  • The Marketing of Politics
  • Design Intervention and its Importance in Marketing
  • A day in the Life of Debbie Frost – VP at Facebook
  • Marketing Views from France and the Netherlands
  • The Value Grid – a New Look at the Value Chain Model

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Print, PDF

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